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Not that long ago, you’d write a blog post and a handful of people might comment on it. Some of those comments might be one-line approval or disagreement, but others would go some length to engage with what you’d said.

These days, though, I’m finding you’re more likely to get a retweet: “RT”, title of your blog post, and link.

Don’t get me wrong: I love seeing those. Love, love, love them. By all means, retweet away.

But what blog comments give you that retweets can’t (unless the retweeter opts out of Twitter’s retweeting feature to add a few words of their own) is conversation. I love to hear what people thought of what I said. I love for them to agree, disagree, point me to new ideas, or take an idea and run with it. And while we¬†can do that to some degree on Twitter, the 140-character wall is pretty limiting.

I’ve been pretty lucky, actually; since I launched the cartoon, I’ve been attracting a small but growing number of deeply-appreciated comments. I have a few tools that let me import related tweets into the comment stream. And Twitter brings a lot of people here.

I’m hoping that continues… but I have a feeling that bloggers everywhere have to adjust to a world where Twitter means blog comments, and the rich conversation that can come with them, are the exception.

What do you think? Have you seen comments drop off on your blog? And if so, is Twitter the issue, or is something else at work? Comment below… or tweet me.

(P.S. – Was I clear enough about liking the retweets? No? I LIKE THE RETWEETS.)

Beating a hasty retweet

Beating a hasty retweet published on 6 Comments on Beating a hasty retweet

In the spirit of Twitter, I’ll make this brief. If you’re running a Twitter contest or promotion, then please – I beg you – have entrants do something more useful, more conversational, more interesting than just retweeting a link to your latest sale item or a message about how fabulous you are.

I thank you. Your participants’ followers thank you. And at the end of the day, your brand reputation will thank you.

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