Hey, I get it. A lot of people would like to make money from blogging. I wouldn’t mind it, either. (Hence the Google ads on RobCottingham.ca, which so far have earned me a total of… um… excuse me, I have to go cry silently in a dark corner.)
But I’ve met enough people whose level of single-mindedness around monetizing their blogs worries me – for their sakes and their readers’. On the blogs I read and love – including the ones that make a lot of cash – what shines through is the writer’s passion for the subject matter, and for connecting with their audience.
Passion for making money? That’s a distant third at best. (Unless the blog itself is about making money and is still powerfully written and passionate, in which case you’re John Chow.) The blogs that are concerned first and foremost with driving eyeballs and flogging clickthroughs all seem to me to be dead, soulless places.
There’s joy to be had in this business, right alongside analytics and conversion rates. I can’t speak for anyone else, but I know it’s my bottom line. And once we start commoditizing our relationships and conversations, we’ve given up something very precious.