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(Couple in front of a burning house; one comforts the other) On the other hand: inbox zero.


Hotmail published on

I’ve given up on inbox zero, that holy grail of email productivity. For that matter, I’ve given up on pretty much everything zero.

My desktop is an anthill of icons (shoveled periodically into folders because I read once that every icon on your desktop chews up processor cycles and also is an abomination unto Apple). My browsers are bursting with open tabs. I have more Finder windows open than there are windows in every house I’ve ever lived in. I have four books partly finished on my Kindle and three science fiction novels on the go on my nightstand.

And you know what? I’ve made my peace with it. With all of it. Because I think at some level, I actually want a queue in every one of my life’s inboxes. Subconsciously, maybe I’m terrified of dying alone and unloved… but by god, at least I’ll have my two hundred open Firefox tabs to keep me company.

Perhaps what’s lacking for those of us who haven’t reached inbox zero isn’t persistence, but unbelievable, superhuman courage. Inbox zero demands that you one day stare unblinking and alone into the abyss, without the comfort of knowing several thousand unread newsletters (that one from last week, “Top marketers share their branding secrets for the afterlife,” would sure come in handy right now, wouldn’t it?) are standing be your side.

So to those of you with immaculate desktops, cavernous empty inboxes and a single, perfect browser tab open, I’m in awe. And it’s only partly from your work ethic and level of organization. What really impresses me is your capacity to embrace the looming void, your Kierkegaardian ability to define meaning in your life without relying on an endless list of unsorted Evernote clips to provide that meaning for you.

Inbox zero is for superheroes.

And good for you. Now if you’ll excuse me, Clark Kent here has some email to read.

Apparently, we DO need these stinking badges

Apparently, we DO need these stinking badges published on 5 Comments on Apparently, we DO need these stinking badges

Originally posted on ReadWriteWeb

I’m suddenly seeing badges everywhere.

Location-aware apps like Foursquare and Gowalla award them for things like visiting more than four venues in one night (the “crunked” badge) or checking into the kind of venue known for a particular personality type (the “douchebag” badge).

And now I’m getting badges in nearly every game and entertainment app I use, often with oddly low standards and notifications like “Award: Launching-the-App-for-the-First-Time Badge!”

This goes back – as all good things do – to video games; badges act like little food pellets that help keep you motivated in between levelling up and winning extra lives.

But there’s no question they work, so don’t be surprised when they start popping up in more mainstream applications. The Inbox Zero merit badge could well be built into the next version of Outlook; PowerPoint users (at least the ones I’ve been seeing lately) could be unlocking the “20 bullet points and 16 fonts in one slide!” badge.

Those badges seem to fill some deep-seated craving from our inner Brownies and Cub Scouts. All that’s missing is a proud virtual parent to sew them onto a digital sash for us… and I’m pretty sure that’s coming, too.

Inbox Zero saves lives, people.

Inbox Zero saves lives, people. published on No Comments on Inbox Zero saves lives, people.