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There are so many pieces to weigh: Rashmi's phone call to Mark. Vince's missing keycard records. Dani's movements on that afternoon in April. After 29 episodes, I feel like I'm no closer to figuring out who's really been taking my yogurt from the staff lunchroom.

The Business of Podcasting #3: Yogurt and Serial

The Business of Podcasting #3: Yogurt and Serial published on No Comments on The Business of Podcasting #3: Yogurt and Serial

Here’s the third in a series of eight cartoons from the fab new podcasting book, The Business of Podcasting by Donna Papacosta and Steve Lubetkin. Check back every Monday for the latest one!

When the history of podcasting is written twenty years from now, it may be that every date is described as BSP and ASP: Before the Serial Podcast, and After the Serial Podcast.

It’s hard to overstate the impact of Serial in the resurgence of podcasting over the last year — from bringing a whole new audience to the medium, to winning podcasting’s first-ever Peabody Award, to inspiring storytellers with its mix of smart reportage and beautiful sound design.

But podcasting was hardly on its way out before Serial came onto the scene. There was a thriving audience for all kinds of podcasts: storytelling, teaching, marketing, news, straight-up entertainment and much more.

One of the earliest podcasts I subscribed to was For Immediate Release: The Hobson & Holtz Report. Week in and week out, Neville Hobson and Shel Holtz faithfully delivered news and insights about organizational communications in the digital era. FIR has since blossomed into a network of two dozen podcasts, serving communicators of all stripes.

Today, Neville steps away from the mic after recording the last episode of Hobson & Holtz. I can’t begin to say how grateful I am for the past decade of podcasts — from those early years when us communicators who thought blogs might have some legs were regarded as bat-spit crazy, to today when a healthy Facebook and Twitter presence are table stakes for most organizations.

Thanks, Neville. Today’s cartoon is for you. And Shel, I can’t wait for September 21 to hear the new For Immediate Release.

Post, graduate.

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This one’s in honour of the news that Shel Holtz is going be teaching a graduate course on social media at San Francisco’s Academy of Art University. (FAQ: Q. “But the cartoon looks nothing like him.” A. “That’s because it’s not supposed to be him.” Q. “…Oh.”) If you have any kind of involvement in social media at the organizational level, you’ll want to check out For Immediate Release, the podcast he and Neville Hobson have been doing for more than eight years now. (What am I saying? You’re already listening to it, right?)

Meanwhile, in case you missed the last episode…

Previously on Noise to Signal: “Chorizo” McGee – now barely human as the serum takes its terrible toll – triggers the fiscal cascade. With the global banking system hanging in the balance, Ivana makes a fateful call and tells Candace everything (or so she thinks). The tables are soon turned, though, as the Brahms Task Force makes landfall and takes on the Night Heron’s extraction team, and when the dust settles, nobody’s sure exactly who has the iridium casing for the Cantilever Device. In the ensuing scramble, the portal opens at last, freeing both the Qaos Quartet and the secret Vasily has spilled so much blood to hide. For Mayor Subramaniam, it’s an opportunity to right the wrongs of the past, reconcile with Montenegro and – could it be at last? – reclaim that one great lost love. But that comes at the price of the third piece of the cipher key, and a broken oath with deadly consequences for everyone… even the reputedly immortal Children of Darkwood.

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