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(woman consoling her partner) Try to remember, sweetheart: your users are rating your app. They aren't rating you.

Like this cartoon? How about rating it on the App Store?

Like this cartoon? How about rating it on the App Store? published on

A while ago, I tweeted “Is there anything as emotionally needy as a ‘Please rate this in the App Store’ notification?”

The wise and talented Leslie Ehm responded with a dry — and accurate — “Spoken as someone who clearly doesn’t have an app ;)” I am indeed someone who doesn’t have an app. I am, however, someone who has had to manage a few Facebook applications over the years… and I can attest it’s kind of nightmarish.

When you’re building on someone else’s platform, you’re entirely subject to their whims. Your priorities don’t just take a back seat; they cling to the rear bumper for dear life. With Facebook, that meant having to completely rethink our strategy around an application when they changed the rules around promotion without notice — two days before we launched.

And with Apple’s iOS App Store, it means your app probably lives and dies by the ratings and reviews users give it. Which is why developers, whether they want to or not, have a very strong incentive to keep reminding you to please rate their app on the App Store. Please. Have you rated it yet? How about now? Hey, is this a good time?

So don’t judge your favourite app’s developers too harshly; the not-so-invisible hand of the Apple market is shaping their behaviour.

By the way, Leslie’s app is the fascinating ThinkLab Brainstorming Tool, which offers prompts and exercises to kickstart your creativity, from her company Combustion. Do check it out… and if you like it, well…

A developer has created a fitness app that expresses your running speed as a proportion of the speed of light to seven significant digits. It turns out to just be an image of the digits 0.000000.

Maybe you aren’t as powerful as a locomotive, but you’re as fast as a speeding bullet

Maybe you aren’t as powerful as a locomotive, but you’re as fast as a speeding bullet published on

The idea for this came to me on the weekend when I was running past TRIUMF. One of the perks of living in Vancouver is you can run through a beautiful, moss-soaked coastal temperate rainforest—the kind of place that makes you think Yoga should be lurking nearby—and then emerge next to a particle accelerator.

And once you add in our 14-year-old’s ransomware revenue…

And once you add in our 14-year-old’s ransomware revenue… published on No Comments on And once you add in our 14-year-old’s ransomware revenue…Purchase print

Maybe the new “My child is an honour student” bumper sticker reads “My kid charted in the App Store’s Lifestyle category”.

And maybe the new RRSP (or “IRA” for my American friends) is investing in coding lessons for your kids in the hopes that their royalties will allow you to retire sometime before the age of 80.

🤑

I drew this and six other cartoons about parents, kids and tech for Alexandra Samuel’s session at SXSW 2016, The Myth of the Family Tech Market. It’s based on her two-year study of how more than 10,000 North American parents manage their kids’ interactions with digital technology.

Find out more about Alex’s work around digital parenting here.