For anyone in this business who isn’t at SXSW in Austin, Texas this week, pretty much every social media channel feels like sitting next to a high school clique loudly talking about a party you weren’t invited to.
If SXSW doesn’t interest you, or if you’re able to rise above it all, then my hat’s off to you and your Zen-like transcendence.
For those of us who still have some lingering envy or a fear that we’re missing out on… well, we’re not quite sure what, but something really cool… there’s actually some soothing relief this year. Check out the Twitter discussion on the #fakesxsw hashtag: if it doesn’t bring a grin to your face, well, maybe you don’t deserve to be at SXSW.
And if that doesn’t help, well, there’s always the Sally Struthers approach.
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I'd say it feels more like all of your friends talking about the great party they went to while you were in Cleveland celebrating your great uncle Irving's 90th birthday.