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Making allowances

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“Here’s your allowance: 150 lucky coins for Angry Birds Epic, 10 jewels for Playmobil Pirates, and a box of keys for Farmville. Oh, and a ten-dollar bill.” Kid stares at ten-dollar bill: “What the heck do I do with this?”

Okay, we’re not quite there yet. But I give it five years before you start hearing business updates on the news about how Gems are trading against Gold Coins.


I drew this and six other cartoons about parents, kids and tech for Alexandra Samuel’s session at SXSW 2016, The Myth of the Family Tech Market. It’s based on her two-year study of how more than 10,000 North American parents manage their kids’ interactions with digital technology.

Find out more about Alex’s work around digital parenting here.

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