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Woman has dumped drink on man's head. Man's friend says 'I'd say the key metric here is your bounce rate.'

We just didn’t click

We just didn’t click published on No Comments on We just didn’t clickPurchase print

Originally posted on ReadWriteWeb

As I was drawing this one it occurred to me that if you look at nearly any piece of web terminology long enough, it starts to seem vaguely smutty.

Sometimes it doesn’t take any contemplation at all; Facebook should feel downright embarrassed about pushing “frictionless sharing”. (No, I’m not drawing that one – at least not here. This is a family site, bub.)

And don’t get me started on HTTP status codes – although, sadly, it’s the client errors that seem the most compelling. Between 417 (“Expectation Failed”), 405 (“Method Not Allowed”) and 429 (“Too Many Requests”), they tell the story of two tragically incompatible people who should never have hooked up in the first place. “And when he woke up the next morning, she was 410.”

Anyway, to everyone who’s been up to their eyeballs in web analytics this week, this one’s for you.

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