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<a href="http://www.robcottingham.ca/cartoon/archive/watercooler-2010/"><img src="http://www.robcottingham.ca/cartoon/wp-content/webcomic/noise-to-signal/2010.10.14.burnett-island.png" width="450" height="568" alt="" title=""></a><br><a href="http://www.robcottingham.ca/cartoon">Noise to Signal Cartoon</a>

Watercooler 2010


Originally posted on BlogWorld.

The full title of this session was “Convergence of media and the future of unscripted drama on the web.”  Brian Solis (author of Engage and creator of the Conversation Prism infographic you’ve used in at least three slide decks so far this year) interviewed Survivor creator  Mark Burnett on how networked communication is challenging, supporting and transforming shows like his.

It was a fascinating conversation, starting with the essential importance of story to both blogging (something Solis speaks about so eloquently that I wonder if he might have the same kind of spec screenplays buried on his hard drive that I do) and shows like Survivor, where Burnett invoked Joseph Campbell and walked us through the show’s imagery of life, death and  rebirth.

From there, the two looked at the way the online backchannel has transformed water-cooler conversations. Those conversations now start during the show itself, and take place everywhere, Burnett said. “The water cooler is now omni-present.”

Cartoon: two people at a water cooler. One asks: 'So, didja see the liveblogging for Survivor last night?'

Burnett tells Solis, I pitched 'Joe Lieberman's Connecticut, but nobody bit.

The conversation ranged over football legend Jimmy Johnson’s appearance on a rescheduledSurvivor to the MTV Movie Awards, before they launched into Burnett’s latest project, Sarah Palin’s Alaska. He described Alaska as “epic”, and we became the first audience to see promotional footage from the upcoming show.

Then, at the end, Solis announced a surprise: the footage was being released to the world not through the usual channels, but  via Steve Garfield’s YouTube channel. (Burnett acknowledged the plan may have initially caused some agita in the executive suites at TLC.)


TLC exec's head exploding. But tastefully. And educationally.

Posted on October 16, 2010 at 8:10 am in Uncategorized and tagged with , , , , , , , , , , . Follow responses to this post with the comments feed. You can leave a comment or trackback from your own site.

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