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2010.10.17.analytics

Analyze this… repeatedly.

Analyze this… repeatedly. published on No Comments on Analyze this… repeatedly.


Originally published on ReadWriteWeb.

Google has just released a new feature for Analytics, replacing Site Overlay with In-Page Analytics.

And I think I have a terrific pitch for the media outlets that like to run huge social-media-is-killing-us-all headlines. Here’s how it goes:

When you’re playing Minesweeper, Solitaire or Angry Birds, it’s a little difficult to convince yourself that you’re being productive. But when you’re tinkering with Google Analytics, it’s a much easier sell.

And when Google comes along and makes Analytics that much more visual, then the combination becomes near-lethal. You can tweak away for hours, while one part of your brain is pumping out the isn’t-this-fun endorphins, and another is rationalizing that you’re doing something useful.

In other words, it’s only a matter of time before we hear the first reports of starvation deaths among Analytics users.

I am available for media interviews.

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