Skip to content

Webcomic Header

So THAT’S why you have all those words after the headline

So THAT’S why you have all those words after the headline published on No Comments on So THAT’S why you have all those words after the headline

(Cartoon first appeared yesterday on Blogworld)

Yes, I’ve done it too. Always with the best of intentions. Here’s a sample of my internal monologue: “Gosh, that looks like an interesting headline. I’ll retweet it… [Click!] And now to go read the po-… Hey! Liza Donnelly just posted another cartoon!”

You may have noticed this happening with your own posts (in which case, I swear I’ll get around to reading them). If you’re using an URL-shortener like bit.ly, you can track statistics… and from time to time, you’ll see the number of retweets substantially outstrip the number of clickthroughs.

I haven’t done any real study of the issue (to some lucky doctoral student reading this: you’ve just found the topic for your thesis) but I have a few guesses about underlying causes: distraction, a headline that seems to say it all, posts that people don’t want to read themselves but figure would be good for their users. (This is how I feel about eating vegan.) And maybe I just write better tweets than blog posts.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar