by Rob Cottingham | Feb 5, 2019 | LCWRC, Podcast, Speaking, Speechwriting
Before you can move an audience to where you’d like them to be, you need to know them. Here’s what to look for, and where to find it — so you know exactly how to reach and move them.
by Rob Cottingham | Apr 18, 2018 | How to..., Speaking, Speechwriting
Every speech has a goal, one that almost always involves changing the way your audience thinks and acts in some way. You can only do that effectively if you know your audience. But just how you do that isn’t immediately obvious. You probably won’t get to meet most of... by Rob Cottingham | Nov 18, 2005 | Politics, Technology
The title says it all. Gilles Séguin, a retired federal public servant, has compiled an unbelievably vast collection of links on social research in Canada. From education to health care to First Nations to housing… it’s like a Yahoo! of Canadian social...
