by Rob Cottingham | Apr 13, 2011 | Social Signal
This is the story of how one elephant drove us to make a change… and another elephant, courtesy of Switch authors Chip and Dan Heath, showed us the way.
We’ve been meaning to leave domain registrar GoDaddy for a long time. The endless come-ons and up…
by Rob Cottingham | Jun 15, 2006 | Blogging, Communicating, Culture, Arts and Popcorn, Politics
Using YouTube, Google Video and other video hosting sites as a way to generate viral buzz (especially from bloggers) for An Inconvenient Truth has been one of the filmmakers’ most heads-up moves in a very savvy campaign. Behold the latest trailer: by Rob Cottingham | May 23, 2006 | Online Community, Politics
Just a quick plug: a friend of mine, Sarah Pullman, is working on a terrific project, the DeSmogBlog, which aims to combat the corporate PR machine trying to eke out a few more years of rapacity before facing the inevitable climate change music. (Forgive the awkward...