For anyone in this business who isn’t at SXSW in Austin, Texas this week, pretty much every social media channel feels like sitting next to a high school clique loudly talking about a party you weren’t invited to.

If SXSW doesn’t interest you, or if you’re able to rise above it all, then my hat’s off to you and your Zen-like transcendence.

For those of us who still have some lingering envy or a fear that we’re missing out on… well, we’re not quite sure what, but something really cool… there’s actually some soothing relief this year. Check out the Twitter discussion on the #fakesxsw hashtag: if it doesn’t bring a grin to your face, well, maybe you don’t deserve to be at SXSW.

And if that doesn’t help, well, there’s always the Sally Struthers approach.

(First posted at ReadWriteWeb!)