I don’t fall in love with corporate campaigns very often, let alone draw a tribute cartoon. But this one by Method…
Basically, Method’s been using a daisy in conjunction with its sustainable-household-product marketing for years. Along comes Clorox, who starts using a yellow daisy for its line of sustainable household products, and then slaps Method with a cease-and-desist letter.
Method chose Earth Day to respond with this – a site that lets you vote whether you think the daisy should belong to Clorox, Method or the planet – and with this:
Anyway, this cartoon is in honor of not just a brilliant bit of campaigning, but of one corporation taking a stand against intellectual property run amuck. Come on, Clorox – daisies have been around for at least 36 million years. I think the term for that is prior art.
