Metrics. They’re so tempting to chase, because you can so easily see your progress: this many Likes. This many friends. This many retweets. This many uniques.
But very few metrics have ultimate meaning; they’re mostly means to an end. Maybe that end is profit. Maybe it’s social change. Maybe it’s finding love in an uncertain world. (And for the record, “two hearts beating as one” is too a measurable outcome.)
Don’t just obsess about metrics. Interrogate them. Skeptically. “Yeah? So what?” is a solid opening question. Once you get that answer, so is “Since when?” Sometimes “Says who?” isn’t a bad one either.
Otherwise, we end up chasing metrics instead of goals. We follow tactics instead of strategy. And instead of focusing on that one thing we truly want to achieve, we settle for being a hundred people’s ninth favourite thing.
I will grasp at any straw, no matter how thin, to do a Bond cartoon. This probably wasn’t my most technically proficient cartoon ever… but it was fun as hell to draw.